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Keelo continuously monitors your data, discovers hidden patterns, and surfaces actionable insights—before you even ask.

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This Month
Friday, Nov 28

Average Order Value Increased to $41.08

AOV rose from $33.69 to $41.08 (21.9% change). Higher-priced products are performing well.

+21.9%
8:26 PM
Recommended Actions
1Continue promoting high-value products
2Create bundles to maintain the improved $41.08 AOV
3Analyze which upsells drove the 21.9% improvement
Metric
average order value
Current
41.077
Baseline
33.69

Revenue Up 139.2% Week-over-Week

Revenue increased from $8,860.42 to $21,195.51. This 139.2% change represents a gain of $12,335.09.

+139.2%
8:26 PM

Top Product Driving 11.8% of Revenue

Your best-selling SKU generated $11,893 in revenue from 871 units sold. This single product accounts for 11.8% of total revenue.

+1030.9%
8:26 PM

Ask anything in plain English

No SQL. No formulas. Just ask questions and get instant answers with full transparency into how they were calculated.

What's my revenue this month?
How does this compare to last month?
Why did revenue increase?
Which products are driving growth?
What's my revenue this month?
U
User

What's my revenue this month?

K
Keelo 100%

Based on the November 2025 data, your total revenue is $102,733.82 for this month.

Here's the breakdown:

  • Product sales: $89,297.23 (subtotal)
  • Shipping: $7,620.00
  • Tax: $5,816.59

You've processed 2,859 orders with an average order value of $35.93. Your order values range from a minimum of $10.81 to a maximum of $452.

This averages to about $3,424.46 in revenue per day throughout November.

100%Calculation:Σ(2,859 order totals) = $102.7K
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Understand the why, not just the what

Keelo doesn't just report metrics. It analyzes causation, identifies drivers, and recommends next steps.

Why did revenue increase this month?
U
User

Why did revenue increase this month compared to last?

K
Keelo87.5%

Revenue increased by 24.8%

Comparing Nov 1, 2025 – Nov 30, 2025 vs Oct 1, 2025 – Oct 31, 2025

From $79,984.75 to $99,837.54 (+$19,852.79)

Most Likely Causes

1. Large discount promotions (>25%) drove explosive revenue growth, increasing by +2240.8% and contributing 147.9% of total revenue change (+$29,300 impact), with the effect concentrated in weeks of Nov 16 (+31.1%) and Nov 23 (+100.4%)

  • • Confidence: 95%
  • • Explains 65% of the change
  • Recommendation: Analyze the specific discount campaigns run in weeks of Nov 16-23 to identify which promotions were most effective and replicate this strategy for future holiday periods

2. Google referral traffic surge drove +937.7% increase contributing 88.9% of total revenue change, indicating successful SEO/SEM campaigns or viral content that dramatically expanded customer acquisition

  • • Confidence: 90%
  • • Explains 45% of the change
  • Recommendation: Immediately analyze Google Analytics and Search Console data for Nov 10-23 to identify which keywords, campaigns, or content drove the traffic surge

3. New product launches contributed $10,610 in incremental revenue while existing products doubled sales (+$5,228)

  • • Confidence: 85%
  • • Explains 25% of the change

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MySQL
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