Question 1

What is Keelo?

Accepted Answer

Keelo is an autonomous AI platform that deploys intelligent agents to monitor your business data 24/7 and surface revenue opportunities you would otherwise miss. Keelo connects to over 50 data sources including Shopify, HubSpot, Google Analytics, and Meta Ads, then continuously analyzes patterns, anomalies, and correlations across all of them. Unlike traditional analytics tools that require you to ask questions, Keelo proactively tells you what is happening, why it matters, and what to do about it.

Question 2

How is Keelo different from dashboards and BI tools?

Accepted Answer

Keelo replaces passive dashboards with autonomous AI agents that actively find insights for you. Traditional BI tools like Looker or Tableau require analysts to build reports and manually investigate data. Keelo flips this model: its agents run 24/7, scanning your data across every connected source to find patterns, anomalies, and revenue opportunities without human prompting. The result is that teams spend zero hours building reports and 100% of their time acting on insights.

Question 3

Who is Keelo for?

Accepted Answer

Keelo is built for e-commerce brands (DTC and Shopify stores) and B2B SaaS companies that run paid advertising, manage customer relationships, or track revenue metrics across multiple platforms. Marketing, sales, and operations teams are the primary users. If your business generates data across 3 or more tools and you want to find hidden revenue without hiring more analysts, Keelo is designed for you.

Question 4

How much does Keelo cost?

Accepted Answer

Keelo offers flexible pricing based on your data volume and the number of connected integrations. Every plan includes a free trial so you can see real insights from your own data before committing. There is no credit card required to start. Contact our team for a custom quote tailored to your specific needs and data stack.

Question 5

How does Keelo find hidden revenue?

Accepted Answer

Keelo finds hidden revenue by cross-referencing data from all your connected sources to discover correlations humans miss. For example, Keelo might identify that customers who engage with a specific email campaign and then visit a particular product page convert at 3x the normal rate, or that a high-performing ad set is cannibalizing organic traffic. Keelo's agents analyze customer behavior, ad spend efficiency, churn signals, and pricing patterns simultaneously to surface opportunities that siloed tools cannot detect.

Question 6

How quickly can I see results?

Accepted Answer

Keelo delivers first actionable insights within 24 hours of connecting your data sources. The AI agents begin analyzing patterns immediately after setup. Within 30 days, most customers see measurable ROI as the system learns your specific business context and surfaces increasingly valuable opportunities. The platform gets smarter over time, with insight accuracy and relevance improving each week.

Question 7

What are autonomous AI agents?

Accepted Answer

Keelo's autonomous AI agents are specialized algorithms that continuously monitor specific aspects of your business without human intervention. For example, the Churn Risk Hunter monitors customer behavior patterns to identify at-risk customers before they leave. The Ad Spend Optimizer watches campaign performance to flag wasted budget in real time. Each agent is purpose-built for a specific domain and runs 24/7, delivering insights and recommended actions as they emerge.

Question 8

What are DecisionTraces?

Accepted Answer

Keelo's DecisionTrace is a transparency feature that shows exactly how the AI reached every conclusion. For each insight, you can see the data points analyzed, the full reasoning chain, the confidence score, and the recommended actions. DecisionTraces ensure you understand the "why" behind every recommendation, building trust and enabling faster decision-making. This level of explainability is unique to Keelo and is critical for teams that need to justify decisions to stakeholders.

Question 9

Can Keelo take actions automatically?

Accepted Answer

Yes. Keelo supports both recommendation-only and autonomous execution modes. In recommendation mode, agents surface insights for human review. In autonomous mode, agents execute pre-approved actions such as pausing underperforming ads, updating customer segments in Klaviyo, or sending Slack alerts. You control the automation level through confidence thresholds: actions above your set threshold (for example, 95% confidence) execute automatically, while lower-confidence actions are routed to your team for approval.

Question 10

What data sources does Keelo connect to?

Accepted Answer

Keelo integrates with over 50 platforms including Shopify, HubSpot, Google Analytics 4, Meta Ads, Google Ads, Klaviyo, Stripe, TikTok Ads, Slack, Intercom, Salesforce, and many more. Most integrations take less than 60 seconds to set up via secure OAuth. Keelo's cross-source intelligence connects data across all platforms to find patterns that siloed tools cannot detect.

Question 11

Is my data secure?

Accepted Answer

Yes. Keelo uses enterprise-grade security including SOC 2 Type II compliance, AES-256 encryption at rest, TLS 1.3 encryption in transit, and never stores raw customer PII. All connections are made via secure OAuth, and you can revoke access to any data source at any time. Keelo processes data in isolated environments and maintains a full audit trail of every data access event.

Question 12

Do I need technical expertise to use Keelo?

Accepted Answer

No. Keelo is designed for marketing, sales, and operations teams with no coding or technical setup required. Setup takes minutes via OAuth connections, and all insights are delivered in plain English with clear recommended actions. If you can connect a Shopify app, you can set up Keelo.

Question 13

How does the natural language interface work?

Accepted Answer

Keelo includes a conversational interface where you can ask business questions in plain English, such as "Why did revenue drop last week?" or "Which products have the highest return rate?" Keelo responds with instant answers that include full context, supporting data, and recommended next steps. The interface understands follow-up questions and can pull data from any connected source to answer complex, cross-platform queries.

Question 14

Is there a free trial?

Accepted Answer

Yes. Keelo offers a free trial that lets you connect your actual data sources and see real insights from your own business data. No credit card is required to start. The trial gives you full access to Keelo's autonomous agents so you can evaluate the platform with your real-world data before making any commitment.

Question 15

What support is available?

Accepted Answer

All Keelo customers receive access to the knowledge base and email support with a typical response time under 2 hours during business hours. Business and Enterprise plans include a dedicated customer success manager, custom onboarding, priority support, and implementation services for complex integrations. Enterprise customers also receive quarterly business reviews and custom agent development.

Question 16

How do I get started?

Accepted Answer

Getting started with Keelo takes three steps. First, connect your data sources via OAuth, which takes under 60 seconds per integration. Second, Keelo's agents immediately begin analyzing your data and deliver your first insights within 24 hours. Third, review insights, configure automation preferences, and start acting on opportunities. You can book a demo with our team to see Keelo in action with your specific use case before signing up.

Question 17

What does Keelo's AI consulting service include?

Accepted Answer

Keelo designs, builds, and deploys custom AI agents tailored to your business operations. Our end-to-end service covers discovery and workflow mapping, agent architecture design, production-grade development, system integration, deployment with human-in-the-loop oversight, and ongoing optimization. We handle the full lifecycle so you get working agents in production, not a slide deck.

Question 18

How long does it take to build and deploy a custom AI agent?

Accepted Answer

A single-workflow agent can be designed, built, and deployed in 4 to 8 weeks. More complex multi-agent systems with extensive integrations typically take 3 to 6 months. We deploy in phases — starting with the highest-impact workflow so you see value quickly while we expand coverage over time.

Question 19

How much does custom AI agent development cost?

Accepted Answer

Costs depend on complexity, number of integrations, and scope. A single-workflow agent with standard integrations typically starts in the $15,000 to $50,000 range. Multi-agent systems with custom models and extensive integrations can reach six figures. Most businesses see positive ROI within 3 to 6 months through labor savings and efficiency gains. We provide fixed-price quotes after a scoped Discovery phase — no surprises.

Question 20

What industries does Keelo build AI agents for?

Accepted Answer

Keelo builds custom AI agents across a wide range of industries including e-commerce, real estate, legal, healthcare, logistics and freight, accounting, insurance, recruiting and staffing, construction, and restaurant groups. Any industry with repeatable workflows, decision-making bottlenecks, or data-intensive processes can benefit from bespoke AI agents.

Question 21

Do I need an internal AI team to work with Keelo?

Accepted Answer

No. Keelo handles all technical work — design, engineering, deployment, and optimization. Your team contributes domain knowledge and workflow expertise, not AI skills. After deployment, agents are managed through dashboards, notifications, and approval workflows that anyone on your team can use.

Question 22

How are custom AI agents different from off-the-shelf AI tools like ChatGPT?

Accepted Answer

Off-the-shelf AI tools are general-purpose and lack access to your systems, domain knowledge, and workflow context. Custom AI agents are purpose-built for your business: they connect directly to your CRM, ERP, databases, and internal tools, understand your industry terminology and rules, execute multi-step workflows autonomously, and improve over time based on real outcomes. ChatGPT can answer questions; a custom agent can process your claims, route your leads, manage your inventory, and make decisions based on your business logic.

Question 23

What systems and tools can custom AI agents integrate with?

Accepted Answer

Keelo builds integrations with virtually any system that has an API — including CRMs (Salesforce, HubSpot), ERPs (NetSuite, SAP), e-commerce platforms (Shopify, WooCommerce), accounting software (QuickBooks, Xero), project management tools (Procore, Asana), ATS platforms (Bullhorn, Greenhouse), EHR systems (Epic, Athenahealth), TMS platforms, POS systems, and custom internal tools. If it has an API, we can connect to it.

Question 24

How do you ensure AI agents are reliable and safe in production?

Accepted Answer

Reliability is built into every layer of our architecture. Every agent includes confidence scoring on decisions, human-in-the-loop checkpoints for high-stakes actions, comprehensive logging and audit trails, real-time monitoring and alerting, fallback mechanisms for edge cases, and continuous learning from outcomes. Agents are tested in shadow mode — running alongside your current process — before going live. They are designed to fail gracefully and escalate to humans when confidence is low.

Frequently asked questions

About Keelo

How It Works

Data & Security

Getting Started

AI Consulting & Custom Agents

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