Optimize Marketing ROI Across Every Channel
Stop guessing which channels drive pipeline. Get true multi-touch attribution, optimize budget allocation in real-time, and maximize pipeline per dollar spent.
The Problem
Marketing leaders spend millions without knowing which channels actually drive closed revenue. Attribution is broken, budgets are misallocated, and ROI is a black box.
Broken Attribution
Last-touch attribution gives all credit to the final touchpoint, ignoring the entire buyer journey. You can't see what really works.
MQL Vanity Metrics
You're measuring MQLs, not pipeline or revenue. High MQL volume doesn't mean high-quality pipeline.
Slow Budget Reallocation
By the time you realize a channel underperforms, you've wasted months of budget on low-ROI activities.
How Keelo Solves This
Connect marketing spend to actual closed revenue. See which channels drive pipeline, optimize CAC, and reallocate budgets based on real ROI data.
Multi-Touch Attribution Analysis
Ask "Which channels contribute to closed-won revenue?" and see the full buyer journey—from first touch to close—with credit distributed across every touchpoint.
- ✓First-touch, last-touch, and multi-touch models
- ✓Channel-level pipeline and revenue attribution
- ✓Campaign performance tied to closed revenue
💡 Recommendation: Shift $50K/mo from Paid Social to Paid Search to reduce blended CAC by 18%
CAC & Payback Optimization
Track customer acquisition cost and payback period by channel, campaign, and segment. See where you're overspending and where to double down.
- ✓CAC by channel, campaign, and segment
- ✓Payback period analysis
- ✓LTV:CAC ratio benchmarking
Budget Reallocation Recommendations
AI agents continuously analyze channel performance and recommend budget shifts to maximize pipeline per dollar spent—with projected revenue impact.
- ✓Automated performance monitoring
- ✓Budget optimization recommendations
- ✓Revenue impact modeling
Optimize Q1 Marketing Budget Allocation
Based on last 90 days of performance data
The Result
Marketing teams using Keelo optimize spend and maximize pipeline ROI.
Ready to Optimize Marketing ROI?
See how Keelo connects marketing spend to closed revenue and maximizes pipeline per dollar.